Data & Elections is a Tactical Technology Collective research project on how personal data is being used globally for formal and informal political processes.
Recent developments in digital technologies, together with the collection of personal data, have given rise to a new political modus operandi. Today, political groups around the globe are using tools from modern statistics and psychology to advance their ideologies, to promote their candidates, and to influence voters. Because political entities are amassing some of the most exhaustive databases of personal information on the electorate, they are evolving into intelligence-gathering operations of their own. The data-centric business model that has transformed countless other domains has become an inextricable part of modern-day politicking. We aim to explore what political entities are using personal data, in what capacity, and ultimately what impact these changes have on the dignity of democratic process.